We Like Soft Things...

Ridiculously soft and ridiculously sustainable. We’re bringing back varsity blues and soft nostalgia with Marine Layer.

Hoku MagazineJanuary 10, 2020

Online Shopping Is An Art - Let’s Make It Sustainable.

It was love at first bid! One Woman’s Trash Is Another Woman’s Treasure.

Hoku MagazineJanuary 10, 2020

Confessions of a Thriftaholic

Fast fashion? Ugh, as if! Lindsey Houlker shows us what it takes to be a true thriftaholic.

Hoku MagazineDecember 25, 2019thriftingComment

So, We Heard You're Into Silk

It’s time to break up with your dry cleaner. SOURCERY LABEL brings us sustainable machine-washable silk.

CUT It Out, We Only Want The Good Stuff

HOKU gets thrifty during their retro shoot with CUT Market Maui.

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Let's Talk About Ethical Jewelry

Why It’s Important And Our September Picks.

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On The Rise: Upcycling With Raw And Doja

Alternative Apparel is here. It’s time to upcycle your wardrobe.

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You’re Sparkling, Baby... Vintage Finds For The Modern Dreamgirl

You probably need a sequined dress. Luckily, Salt has got you covered.

Fashion, FeaturedHoku MagazineSeptember 9, 2019vintage, bridal, handmade, saltontherocks, brookelarson, maui, hawaii, hoku magazineComment

Trans-Seasonal Dressing Is In: Get Ready With Avec Clyde

Our Stylists, Molly O’Sullivan and Isabelle Bader Curated Three Looks For You To Feel Cute All Year-Round.

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Calling All Bikini Lovers!

Our September Picks For Sustainable Swimwear.

Hoku MagazineSeptember 9, 2019 Comments

That 70's Thrift: Vintage Hawaii Brought To You By Pahina’s Aloha

Get Your Hands On The Best Selection Of Hawaii’s Timeless Vintage Treasures

LifestyleHoku MagazineSeptember 9, 2019

Rooted In Culture With Anna Kahalekulu

How Her Love For The Hawaiian Culture Inspired Her To Create Kūlua

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Traveling In Style (With An Emphasis On Ethical Sourcing, Too!)

Yireh Brings Us The Perfect Ethically-Sourced Pieces For The Modern Traveler

Hoku MagazineSeptember 9, 2019Comment

Blossoming Through Adversity: Roxanne Ohayon

Lessons To Learn About Making An Impact For The Better With Her Sustainable Bikini Line, Lotus Swimwear.

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It's All About The Tush!

We talked to mother, entrepreneur and girl boss, Mele from Kōkua Diaper, Maui’s only cloth diaper delivery service to give us an inside scoop about her sustainable diaper brand and the benefits of cloth diapers.

LifestyleHoku MagazineSeptember 8, 2019sustainablediapers, lifestyle, kokuadiaper, babies, diapers, clothdiapers

It's Literally Like, The Fountain Of Youth.

You Can Thank Us Later. Hillary Navarrette On Organic Skincare For The Conscious Diva.

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Woman On A Mission: Hawaii's Ultimate Girlboss

Kelley Chapman on female empowerment, being a business owner, and creating Hawaii’s first eco-conscious sustainable swimwear brand.