Evoking Change with Better Made Basics
Organic Basics: 95% organic cotton, 5% elastane, 100% sustainable. The mirror never lies.
The idea of being one with nature often sounds like a cliché – but it’s true. More often than not, humans like to consider themselves above nature -- the apex predator for lack of better terms. In reality, nature is above us. It is what nurtures us, provides for us – without it, we are nothing. And yet, the fact that we don’t see it this way is perhaps one of our greatest downfalls. Far too often humans have teamed up against nature in the form of big corporations, governments and ignorance – creating irreversible chaos that will inevitably result in our own demise. The fashion industry is a prime example of this.
However, our ability to evoke change and create demand could be considered a superpower of ours – we have the ability to be changemakers. The means to demand more for nature, instead of demanding excess for ourselves. And with this we also have the ability to demand more for those who have been put in positions of poverty and detriment. And while it seems like a treacherous feat, companies from across the globe are standing together to say yes, we are one with nature and we’d like to keep it that way.
The cost of fashion has become far too high. It’s time to go back to the basics – back to the point where humans, as a collective, prioritized our planet and how we treat one another. It’s time to create with intent – and lucky for us, Organic Basics is doing it right across the board. Organic Basics aims to provide the perfect everyday basics for both men and women made out of 100% organic materials. At the forefront of their brand, Organic Basics creates better basics that emulate high quality and comfort at it’s finest.
With factory partners from across the globe, Organic Basics makes it a priority to be transparent across their entire supply chain, only working with factories who have the same sustainable and ethical vision. This means that all of their factory partners are imminent about reducing their carbon footprint while also making sure their employees are being paid a fair living wage. And that’s not all. At it’s core, Organic Basics prioritizes their fabrics to a T – their team hand picks each fabric based on their environmental footprint and durability. Organic Cotton to Recycled Nylon, Tencel Lyocell to Polygiene and everything in between– with Organic Basics’ fabrics, you never have to compromise quality. From raw material production to textile manufacturing through to the consumer phase, Organic Basics accesses the life cycle of all of their products, so you know you’re always getting the good stuff. As it should be.
What’s important to note, is while Organic Basics has made it a priority to be sustainable and ethical within, they’ve also highlighted the importance of awareness amongst the consumer. From their social media channels to their online site, Organic Basics reminds each consumer that their decisions have an impact. As consumers, this is a message that constantly needs to be reiterated. Our demand matters. If there is one thing to take away, it’s this. We are the decision makers, we are the ones that spark a light in companies. The expansion of knowledge is what brings change. The fashion industry is dirty – let’s use our voices to clean it up.
