Neothread: The Picasso of Reinventing Old Clothes.
Upcycled clothes for the everyday cool girls.
Let’s take it back to the 2nd day of January, 2020. New year, New DECADE, new you, right? The hangover from the day before has finally subsided. Time for a fresh start. You’re up by 7:30. Journaled all the things you want to accomplish before the years end. Did a half an hour butt buster workout -- because this year is dedicated to self-love and self care. On your third cup of organic green tea (because we left coffee in 2019). New year, healthier you. And it’s not even 10 AM yet. Caffeine induced, you think of all the projects you wished you started but never did. Today is the day. Out comes that huge trash bag of clothes that’s been sitting in the closet for maybe a year or two. The clothes that are in good enough condition to give away but not good or cute enough to keep. One stain here, a small tear there -- a bag full of fixer uppers.
Now you’re staring at a trash bag full of clothes, a small sewing kit you bought forever ago but never used, and a Pinterest board full of ideas on how to DIY refashion your old clothes. You got this. Cut that cute Beatles Tee that was once your favorite pajama shirt, BOOM now it’s a crop top. Wow that was easy. Old pair of jeans? Cut cut cut, BOOM, now it’s a new pair of frayed shorts. What a breeze. Full of confidence, you try and tackle “How to change your dress into a cropped top DIY”. With no previous experience with a sewing needle and thread -- you think, how hard can this really be. After being pricked by needles for half an hour and still struggling with step 1 of the DIY, you realize this project may be over your head. Upcycling and repurposing clothes is a serious skill. Not all clothes can be refashioned with a quick snip of the scissors. It’s an art.
In comes Neothread, the Picasso of reinventing and refashioning old clothes. The absolute Go-To shop for all the staple pieces every Cool Girl’s closet needs. Like have you SEEN their Penny Lane Sherpa Trench!? The best part about NeoThread’s clothing line, is everything in their shop is one of a kind -- meaning, no one. Not even your little sister. Could copy your outfit.
NeoThread breathes new life into old clothes, like I’ve said before, it’s a delicate art. And they’ve seriously killed it. Pair that Petal Pink Prep sweater with your favorite pair of boyfriend jeans for the perfect, productive coffee shop outfit. An outfit composed for style and comfortability. Feeling a little edgier than usual? Keep those boyfriend jeans on (because you know they compliment those curves), throw on that nude toned silk/lace bralette, and their Dream Avenue Tulle Top -- an outfit with just the right amounts of sexy, classy, and casual. The epitome of all Tumblr dream girl outfits.
I bet, after reading that, you just opened a new tab on your browser to shop NeoThread’s site. There’s no shame in that, I actually think you should. Shop guilt free knowing you’re giving a garment a 2nd life. On their site, they even have a whole section dedicated to Befores and Afters - Clothing Transformations, they’re out of this world, and I highly recommend checking it out.
NeoThread is a testimony that anyone can transform the world around them, we all have talents to do good in this world. The owner of NeoThread mentions her medium for doing good in the world is sewing. “ The first part of the process is sourcing. Generally, I designate a day in the week to visit a myriad of second-hand stores and estate sales in search of pieces to transform. Recently, I’ve focused on creating cohesive collections which has made the sourcing process much more pointed and intentional. I look for pieces that invoke the tones of the collection I am creating through their colors, patterns and textures. Once I’ve found articles that speak to me, I head to my studio to wash, remove stains and start sewing. My design process usually begins with trying on the piece or putting it on a mannequin and playing with different lay and draping options. Once I’ve decided what I want the silhouette to be, I begin deconstructing, unstitching and cutting. For more complex pieces, it usually takes me several hours to get the fit just right.” Sarah, Founder of Neothread tells HOKU. And that’s not all, through the art of sewing, not only is she upcycling clothes for a full new life cycle, she’s also held children’s workshops and eco-journal workshops on the premise of education through sewing. Can we get a hell yeah for that one!?